How Soltis SEO Helped D & D Moving Scale During the Slow Moving Season

Every moving company dreads the post-summer slowdown. For D & D Moving and Storage in Cleveland, OH, October through March used to mean half-empty trucks, last-minute schedule changes, and sharp revenue dips. But after partnering with Soltis SEO, that pattern changed — dramatically.

The Challenge: Filling Trucks Year-Round

Before working with Soltis SEO, D & D Moving’s website relied on a single services page to bring in traffic. That page ranked well enough during peak season, but competition from national moving brands meant visibility plummeted when summer ended. As call volume slowed down, they found themselves scrambling to fill their schedule and keep crews working full weeks. What they needed was a steady flow of high-intent leads for local, long-distance, residential, and commercial moves — and they needed that flow to continue even during months when demand typically dropped.

The Strategy: Location Pages with High-Intent Keywords

Soltis SEO built a completely new SEO framework focused on both visibility and conversion. Instead of relying on one generic services page, we created individual service pages for every city and community D & D Moving serves, including Avon, Avon Lake, North Ridgeville, Elyria, Westlake, and Strongsville. Each page was crafted with city-specific headlines, location-focused copy, and compelling calls to action that encouraged visitors to request a quote or call directly.

To maximize results, the pages were interlinked with each other and with D & D Moving’s main service categories. This not only helped search engines understand the site’s structure but also guided visitors deeper into the website and closer to booking a move. High-intent keywords like “Avon Lake movers near me” and “North Ridgeville long-distance moving company” were carefully integrated into the copy, ensuring the pages appeared for searches from people who were ready to book a mover — not just researching.

Conversion opportunities were placed where visitors would see them first, including sticky buttons for online quotes, click-to-call phone numbers, and seasonal messaging such as “Winter Move Discounts Available – Book Now.” The result was a website that not only ranked better but turned visitors into leads far more effectively.

The Results: A 92% Increase in Off-Season Leads

The impact was dramatic. Within six months, D & D Moving’s organic website traffic jumped from 1,200 to 2,150 visits per month, a 79 percent increase. Conversions from service pages nearly doubled, climbing from 48 to 92 per month — a 92 percent increase in real, booked leads. Google Business Profile actions, including calls and requests for directions, rose by 65 percent. Most importantly, the company’s cost per lead dropped by 41 percent, allowing them to book 25 percent more jobs during the slow season compared to the previous year.

Instead of trucks sitting idle through the winter, crews stayed consistently booked, revenue stabilized, and the company could plan staffing and scheduling with confidence rather than scrambling to fill gaps week to week.

The Bottom Line

D & D Moving didn’t just survive the slow season — they scaled through it. By building city-specific service pages, targeting high-intent search terms, and designing for conversion, Soltis SEO helped them dominate local search results and turn that visibility into booked jobs. The strategy didn’t just generate clicks — it generated revenue, proving that with the right approach, slow season can become an opportunity rather than a threat.

If you want your moving company to experience the same transformation, Soltis SEO can help you turn your website into a lead-generation machine and keep your trucks full all year long.