LOCAL DISCOVERY / PROFILES + MAPS
Make Every Location Easy to Find and Trust
Local customers often decide before reaching a website. A map result, business profile, review summary, category, photo, hour, or call button can determine whether a location enters consideration. When those signals are incomplete or inconsistent, the business loses opportunities at the exact moment a prospect is trying to act. Soltis SEO manages local listings as a connected discovery and conversion system rather than a directory-submission task.
We start with location truth: official names, addresses, service areas, phone routing, hours, categories, landing pages, ownership, and operational differences. Soltis SEO compares that source of truth with major platforms, data aggregators, duplicates, and existing profile access. The audit identifies inaccuracies, conflicting entities, weak categorization, unmanaged profiles, and experience gaps that can limit map visibility or customer confidence.
01 / STRATEGY
Profiles That Explain Each Location Clearly
A complete profile should help a prospective customer understand what the business offers, whether the location is relevant, and how to take the next step. Soltis SEO selects primary and secondary categories deliberately, develops service descriptions, manages attributes, establishes photo standards, and aligns profile links with the most useful local destination. We avoid stuffing business names or descriptions with unsupported language that can create policy and trust risks.
For multi-location organizations, governance matters as much as optimization. We document ownership, permissions, naming standards, updates, closures, moves, holiday hours, and escalation paths. This prevents local edits and corporate systems from contradicting one another. New locations receive a repeatable launch process, while established profiles gain consistent quality without erasing genuine market differences.
02 / STRATEGY
Data Consistency, Duplicates, and Map Integrity
Conflicting citations can send people to the wrong place, fragment reviews, and make the entity harder to interpret. Soltis SEO identifies duplicates, legacy phone numbers, moved addresses, practitioner conflicts, and inconsistent URLs, then prioritizes corrections across the platforms that influence discovery and customer action. Suppression and merge requests are handled carefully because an aggressive cleanup can remove a profile that holds valuable history.
Local landing pages reinforce listing accuracy. We align names, addresses, phone details, service information, maps, internal links, and structured data while giving each page enough market-specific value to stand on its own. Listings and websites then support the same entity story, making it easier for customers and search systems to understand where the business operates and what each location provides.
03 / STRATEGY
Reviews and Local Actions Inform the Next Move
Reviews influence trust, but the language inside them can also reveal service strengths, recurring concerns, staff recognition, and customer priorities. Soltis SEO connects ethical review-request workflows with response standards and escalation. We do not gate feedback or manufacture sentiment. Instead, the program makes it easier for real customers to share experiences and for the organization to respond with consistency and care.
Reporting examines profile visibility, discovery themes, calls, website actions, direction requests, review velocity, response, and location-level conversion signals. We compare those patterns with website and lead data where possible. This shows which locations need information fixes, stronger content, reputation support, or operational follow-up—turning local listings into useful market intelligence.