BUSINESS VALUE / FINANCE + MARKETING
Connect Marketing Performance to the Economics That Matter
Marketing can look efficient inside a platform while creating customers the business cannot serve profitably. Revenue can also make a campaign look successful while margin, sales effort, returns, churn, or delayed cash flow tell a different story. Soltis SEO builds financial & ROI integration so acquisition decisions reflect customer value and operating economics rather than isolated clicks, leads, or attributed sales.
We begin by aligning the language used by marketing, sales, and finance. Spend, lead, opportunity, booked revenue, recognized revenue, gross margin, contribution, acquisition cost, payback, retention, and lifetime value must have documented definitions and sources. Soltis SEO maps how those values move between advertising platforms, analytics, CRM, commerce, invoicing, and financial reporting, then identifies gaps that limit responsible comparison.
01 / STRATEGY
A Unit-Economics Model Built for Real Decisions
The useful model follows how the business earns and spends money. Soltis SEO works with responsible stakeholders to segment economics by service, product, market, customer type, channel, or cohort when the data supports it. We account for sales conversion, average value, gross margin, repeat behavior, fulfillment constraints, refund or cancellation patterns, and time to cash where relevant.
Targets then become more realistic. An acceptable customer acquisition cost depends on value, margin, capacity, cash timing, and strategic goals, not a universal benchmark. Scenario ranges show how changes in conversion, pricing, retention, or cost affect the result. Assumptions are visible, versioned, and separated from observed data so forecasts do not acquire false certainty as they move through reports.
02 / STRATEGY
Data Connections From Campaign to Financial Outcome
Soltis SEO preserves campaign and landing-page context through forms, calls, CRM records, orders, invoices, and customer identifiers where technology and consent allow. We reconcile currencies, time zones, attribution windows, duplicates, refunds, offline sales, and stage changes before presenting return. Data that cannot be matched is quantified rather than silently excluded.
Privacy and governance shape the design. Access follows business roles, personally identifiable information is limited, and platform uploads use appropriate configuration. Finance remains the authority for financial definitions and records; marketing systems provide acquisition context. Documentation explains calculation logic, refresh schedules, source limitations, and responsibility for resolving discrepancies.
03 / STRATEGY
Investment Reviews That Consider Incrementality and Capacity
Attributed return does not necessarily equal value caused by marketing. Soltis SEO compares attribution models, baseline demand, assisted journeys, brand activity, experiments, holdouts, and timing where feasible. We communicate what the evidence supports and avoid using a platform's preferred model as the only view. This makes budget discussions more honest even when perfect attribution is impossible.
Reviews connect financial performance with operational reality. A channel may be profitable but impossible to scale because qualified demand is limited, sales response is constrained, or fulfillment capacity is full. Another may create lower first-sale margin but stronger retention. Soltis SEO organizes those tradeoffs so leadership can allocate budget, set pacing, and forecast scenarios with a shared view of opportunity and risk.